When it comes to targeting strategies for LinkedIn, you need to know the various demographics, locations, and vocations of LinkedIn users. Once you’ve done that, you need to take this information and determine an advertising strategy that will be appropriate for this audience and generate an awesome ROI.

When you are developing an ad strategy for this network, you need to consider who is on LinkedIn and why they are there. LinkedIn draws a more professional crowd. When people visit LinkedIn they have a wide variety of objectives, but they tend to be business related.