Google Webmaster Tools should be just as important to a SEO professional as Google Analytics. Google has continued to develop and maintain webmaster tools to include new features as the same time it is improving Analytics. The Webmaster Tools labs continues to showcase new features, such as author stats and structured data. However, while these new developments mean better optimization of websites, some of the classic features of Google Webmaster Tools still help SEOs keep a firm grasp on their metrics and how to improve.

The quality of your website can have a major impact on the overall success of your SEO campaign.

Some of us are self-taught, some of us emulate or improvise or were mentored. As marketers, we draw on both our experience and learning to do the best work possible.

Most of the time marketers are both impressed and impressive – valuable and valued. But sometimes, and only sometimes, we notice ourselves borrowing tactics or techniques from traditional marketing practices.

Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.