Kelsey | Single | Filipino | IT Grad | Quezon City | SEO Specialist | Tahimik | Simple | Chubby (?) | Medyo Tamad (hehehe)
When it comes to targeting strategies for LinkedIn, you need to know the various demographics, locations, and vocations of LinkedIn users. Once you’ve done that, you need to take this information and determine an advertising strategy that will be appropriate for this audience and generate an awesome ROI.
When you are developing an ad strategy for this network, you need to consider who is on LinkedIn and why they are there. LinkedIn draws a more professional crowd. When people visit LinkedIn they have a wide variety of objectives, but they tend to be business related.
Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: “People Talking About.”
That statistic, which users will see on Pages below the total number of “Likes,” will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy.
If you didn’t watch Mark Zuckerberg’s Facebook announcements last week — and of course the vast majority of Facebook users did not — you may be in for a surprise. Aside from the dramatically redesigned Facebook Timeline profile pages, which roll out in the coming weeks (and which I’ve grown to love), Facebook’s new system to auto-share what you do around the web may catch many Facebook addicts off guard.
In fact, even those people who know exactly how this new feature works may need to be on guard against sharing some seriously embarrassing updates.
While many Singapore professionals are happy to connect with their colleagues on social networking websites, nearly 50% have seen social media hurt workplace relationships, according to Robert Half’s latest Workplace Survey.
The survey found that the majority of Singapore respondents (68%)1 were comfortable extending their relationships with their colleagues – including their peers and subordinates – from the workplace into cyberspace.
Your cover letter and résumé may still be your opening gambit, but the life you lead online increases in relevance every day, especially as a resource for potential employers. Companies are turning to social networks and media more than ever. A recent study suggests that nearly 90% of companies will use networks like LinkedIn, Facebook and Twitter for recruiting, and that nearly 80% will review a candidate’s online presence and behavior before making a hiring decision.
Since social media presence will likely be investigated and considered prior to your next hire, you’re going to want to put your virtual house in order.