When it comes to targeting strategies for LinkedIn, you need to know the various demographics, locations, and vocations of LinkedIn users. Once you’ve done that, you need to take this information and determine an advertising strategy that will be appropriate for this audience and generate an awesome ROI.

When you are developing an ad strategy for this network, you need to consider who is on LinkedIn and why they are there. LinkedIn draws a more professional crowd. When people visit LinkedIn they have a wide variety of objectives, but they tend to be business related.

Your cover letter and résumé may still be your opening gambit, but the life you lead online increases in relevance every day, especially as a resource for potential employers. Companies are turning to social networks and media more than ever. A recent study suggests that nearly 90% of companies will use networks like LinkedIn, Facebook and Twitter for recruiting, and that nearly 80% will review a candidate’s online presence and behavior before making a hiring decision.

Since social media presence will likely be investigated and considered prior to your next hire, you’re going to want to put your virtual house in order.