They say beauty is only skin deep, that what really matters is what’s on the inside. That may be true with people, but I think a different rule applies with blog posts:
What’s on the inside only matters if the outside is attractive enough to convince viewers to keep reading. In other words, your blog post could contain the best content in the world, but if doesn’t look inviting, attractive, and easy to read, you’re less likely to earn social shares or natural backlinks.
Search engine and social media damage control falls along the lines of social media optimization and online reputation management. And because of the fast world of statuses, updates, news feeds, shares, likes and tweets, one’s reputation isn’t built or destroyed largely on traditional media forms like newspaper, TVs, banners or streamers, and campaign posters anymore. Truth to be told, the new battlefield is the Internet – using blogs, forums, social networking and video sites as the weapons.
Rand Fishkin of SEOmoz’s presentation on combining social media with SEO to earn inbound marketing success.
Earlier this month we reported that Pinterest is driving more referral traffic than Google+, so it’s not surprising that interest in the online pinboard site is growing fast among marketers.
Having little experience beyond personal playing around on it, my view was that Pinterest was shaping up to be a fun toy, but had little value for marketers. Of course, I love to be proven wrong when someone can bring the numbers to back up their experience with a new “toy.”
Facebook, a service built on real names and real identities, will tomorrow start allowing prominent public figures to verify their accounts and then opt to display a preferred nickname instead of their birth name. Those with verified accounts will gain more prominent placement in Facebook’s “People To Subscribe To” suggestions.
Verified accounts are not a departure from Facebook’s policy that users sign up with their real name, as birth names will still be shown on a user’s profile About page. Instead it’s a way to ensure people don’t subscribe to the public updates of impostors. It will also arm Facebook for its battle with Twitter to control the interest graph.